NEW MEXICO UNVEILS ‘NEW MEXICO TRUE BREAKFAST BURRITO BYWAY’

 

NEW MEXICO UNVEILS ‘NEW MEXICO TRUE BREAKFAST BURRITO BYWAY’

Chosen By Popular Online Vote, Top 50 Breakfast Burritos Create New Culinary Attraction

SANTA FE, N.M. (June 16, 2014) -- Road trips in New Mexico are about to get even tastier. The state is putting its chile-laden breakfast burritos on the map with today’s unveiling of the New Mexico True Breakfast Burrito Byway.

The flavorful itinerary is a fitting celebration of a humble but satisfying dish thought to have originated in New Mexico in the early ’70s. (Different tellings of the story trace it back to food stands at the Albuquerque International Balloon Fiesta and to Tia Sophia’s restaurant in Santa Fe.) Spanning every corner of the state, the Byway guides visitors to the top 50 spots for breakfast burritos, as determined by a popular statewide vote.

The launch of the Breakfast Burrito Byway, an initiative conceived by the New Mexico Tourism Department, wraps up a heated competition for bragging rights among 400 restaurants that were self-nominated or nominated by customers. During the ensuing public voting period (April 21 through May 18), enthusiasts were fierce in their support, collectively casting 46,766 votes to whittle the field to the final 50.

These top 50 vote-getters became founding members and earned a coveted spot on an interactive map that serves up a delicious dilemma: where to head first? For a list of these locations, led by No. 1 vote-getter Katrinah’s East Mountain Grill in Edgewood, visit www.newmexico.org/burrito.

“When you’re traveling in New Mexico, there’s no better wake-up call than one of our famous breakfast burritos, “Tourism Cabinet Secretary Monique Jacobson said. “Our Green Chile Cheeseburger Trail is so popular that we decided to create the Breakfast Burrito Byway as a deliciously different way to showcase our beloved chiles.”

To qualify for the competition, nominated restaurants were required to be based in New Mexico and have a business license, good standing with local and state health departments, a brick-and mortar-location and breakfast burritos featured on their regular menu containing at least egg, tortilla and, of course, authentic New Mexico chile. After all, said Nick Maryol, owner of Tia Sophia’s, “A breakfast burrito without chile is like a sky without stars.”

For more information on the Breakfast Burrito Byway and other New Mexico True culinary trails, please visit www.newmexico.org/trails.


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FINAL B3 Map Rev.pdf : Filesize 7748Kb
Breakfast Burrito Byway Map in PDF FormatDownload


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CONTACT INFORMATION
Media Contact:

Jolene Mauer
Communications Manager
New Mexico Tourism Department
phone: 505-490-0241
email: Jolene.Mauer@state.nm.us

Technical Contact:

Jan Sheehan
Tucker & Associates
phone: 817-348-9490
email: jan@tuckerpr.com

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